Ah, the bygone days when a customer saw an ad, went to your store, and purchased your product. In today’s world, you might have searched for a product online or saw an influencer hawking it. It interested you enough to look into it and the next thing you know, Facebook is showing you ads for […]
Insight + Expertise = Results
Insight + Expertise = Results
Tag: content marketing
Find Your Online Voice
It’s not what you say. It’s how you say it. If you’ve ever taken any writing classes, you’ll hear that repeatedly. Instructors will talk about tone and voice to convey certain feelings and create certain reactions. If you’ve spent any time at all on social media sites, you’ll recognize there are a lot of different […]
Your Best Content Strategy is Thought Leadership
Reblogged from Geoffrey Colon, Vice President, Social@Ogilvy / @djgeoffe / futuristlab.tumblr.com So many people I have spoken to as of late complain about the term “thought leadership. They are always asking, “what does it really mean and where does it get you?” B2B companies have known about this terminology for almost two decades and it […]
Demystifying Content Marketing
Content marketing, according to the Content Marketing Institute, is “creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” In other words, it’s communicating with your customers and prospects without selling. That newsletter you receive every week […]