Digital Marketing & Ads
Digital Marketing
Know your audience. This should be a digital marketer’s mantra. The goal of digital marketing isn’t always to directly drive sales, but it should always be to add value in such a way as to help drive revenue and support long-term business goals. This is why digital marketing is audience-psychology focused.
Everything I do, I do with the aim of providing support to sales to generate revenue. I create personas, customer journeys and conversion funnels to better understand how to speak to the customer. I create social listening dashboards to understand what customers are saying.
I guess you could say digital marketing is the long-tail deal and digital advertising is instant gratification.
Digital Advertising
The purpose of digital advertising is to promote a brand or generate sales. Good stories, told well, inspire action. Every time. I help organizations tell authentic, compelling stories and then connect them with the right audience. I couldn’t do that without the information digital marketing provides. I learn the organization, its mission, and its business goals to optimize results and directly impact return on investment.
I follow best practices, creating clear strategy by thoughtfully implementing:
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By taking a data-driven approach, I can be proactive in my approach, maximizing spend results. Regular audits and reporting ensure the most relevant data is informing decisions.
Certifications:
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